Thought Leadership

Resiliency in Times of Change: Rethinking Insurance to Help SMBs Thrive

Small-Medium Businesses (SMBs) are the heart and soul of most communities. Despite the problems that COVID caused the business world, in particular to SMBs, the outlook is not one of doom and gloom. Instead, it’s one of cautious optimism where small business owners are not just looking to keep their heads above water but flourish and grow in a landscape of new challenges.

This report gives a detailed analysis of the challenges and opportunities through the eyes of SMBs by generational group and takes an in-depth exploration of the substantial opportunity for insurers to provide the proper products, value-added services, and experiences to help SMBs maneuver through obstacles and position their businesses for growth in a landscape of increasing climate, societal and technology risks.

Read this report to better understand:

  • The challenging and uncertain times SMBs are facing that are reflected in their 5 most important top-of-mind issues.
  • The opportunity for insurers to develop new products that leverage connected devices in commercial property to improve pricing and monitor properties for risk.
  • The trends of Gen Z and Millennial SMB owners being more in tune with the changing needs and expectations of today’s employees.
  • Gen Z and Millennials interest in using new data sources for personalized commercial auto pricing.