MGAs’ Strong Growth and Growing Role in the Insurance Market: Strategic Priorities 2025

The MGA market growth continues to accelerate and outpace the broader P&C insurer market, driven by growing and shifting risk needs that demand different products, specialized underwriting, and access to capacity — helping to close a growing protection gap. MGAs’ specialized focus, speed and innovation offer insurer partners agility and expertise they can leverage, rather than building it internally. It offers a wonderful “petri dish” of experimentation that can help insurers further their growth and innovation.

With premiums showing double-digit growth for four consecutive years, MGAs are cementing their position as vital players in the insurance ecosystem—offering insurers, reinsurers, and investors a unique combination of speed, specialization, and scalable opportunity. However, many MGAs still operate on legacy systems or manual approaches, creating friction that threatens their agility and competitiveness. Meanwhile, next-gen MGA startups and insurers adopting cloud-native, AI-enabled solutions are raising the bar for operational efficiency, talent attraction, and customer experience.

As risk and the insurance market continue to evolve, MGAs will continue to have significant opportunities for growth. But achieving this requires a solid foundation, both operationally and technologically, to achieve operational optimization, cost-effective scalability, and agility to meet the demands of the market and continue to drive innovation.

Download this Thought Leadership to better understand:

• The importance of next-gen technology foundations, such as cloud, GenAI, and Agentic AI for MGAs to keep their competitive advantage.
• Where MGAs’ growth focus must be amid the rapid pace of change in the market.
• Where MGAs and Insurers align—and diverge—on top strategic initiatives, risks and investment focus for the years ahead.