Seismographic and Technology Shifts Reshape the Distributor-Carrier Relationship

There’s no doubt that today’s insurance customers expect a multichannel experience for purchasing and servicing their policies, giving them the ability to interact whenever and however they want. While more insurers expand channels to distribute their product, the agent and broker channel remains strong. However, market changes, new demographics with different needs and expectations along the pandemic have reinforced the need for next-gen distributor capabilities and experience, including onboarding, servicing, and commissions, new distribution strategies to capitalize on trends, and cutting-edge business operations that can strengthen distributor and channel relationships.

Distribution Management is no longer an organizational silo limited to hierarchies and commissions; it spans the distributor life-cycle and focuses on empowering channel and sales teams. To compete and support growth strategies, insurers must enable future-ready distribution models that support multi-channel engagement; embrace platform technologies including cloud and APIs to support increased real-time integration; use advanced digital and data analytics to rethink distribution optimization; embrace ecosystems for access to data, distribution channels and digital capabilities from a growing array of partners; and implement digital experience platforms to build next-gen customer and distributor experiences. These capabilities must leverage next-gen distribution management technology to realize the value of digital transformation.

In this webinar, we’ll reveal insights to next-gen distribution management that will keep insurers at the leading edge to grow and retain their distribution channels, based on the findings of original research sponsored by Majesco and conducted by Celent. Join Karlyn Carnahan (Head of Property Casualty Insurance, North America at Celent), Brad Denning (Partner at PWC), and Denise Garth (Chief Strategy Officer at Majesco) for a lively discussion of the findings and their implications for insurers.

Karlyn Carnahan – Head of Property Casualty Insurance, North America at Celent
Brad Denning – Partner at PWC
Denise Garth – Chief Strategy Officer at Majesco