Closing the Insurance Customer Protection Gap: How Generational Differences in Risk, Readiness, and Coverage Are Redefining Insurance Value

In today’s volatile economic environment, a critical disconnect is emerging between what matters most and what protects insurance customers. Join Majesco’s upcoming webinar, based on our recent primary research with insurance customers, to explore how this widening protection gap is reshaping customer expectations, product buying, new product demand, and the future of insurance.

Breaking down the research across generational segments, this session will unpack the protection gaps across lifestyle, financial, and safety/security risks which in many cases, are substantial.

Financial risks stand out as the most acute area of under-protection, with large gaps evident for both Gen Z & Millennials and Gen X & Boomers. While safety and security risks show smaller overall gaps—reflecting historical insurance coverage and industry strengths—emerging risks such as cybercrime reveal meaningful vulnerabilities.   

Most importantly, consumers with the right products feel materially more prepared, underscoring that the challenge is not a lack of solutions, but a lack of alignment, adoption, and perceived value.

But the story isn’t just about risk…it’s about opportunity. The research shows that when consumers have the right products, their sense of preparedness can increase dramatically, sometimes by 30–40 percentage points. So why aren’t they adopting them? And how can insurers close the gap between awareness, relevance, and action?

In addition, we’ll also explore how AI—particularly Generative and Agentic AI—is emerging as a powerful bridge between concern and confidence, enabling insurers to deliver more personalized, proactive, and trusted customer experiences.

If you’re looking to better understand shifting customer expectations, needs and behaviors, uncover untapped growth opportunities, and redefine your value in a rapidly changing market, this webinar will provide the insights and the roadmap you need.

Sign up for the webinar to learn:

• How protection gaps vary across lifestyle, financial, and safety risks—and why financial risks are the most urgent to address
• Where insurers are missing opportunities due to misalignment between products, timing, and perceived value
• How AI can transform insurance from a reactive product into a proactive, personalized partnership

Speakers
Denise Garth – Chief Strategy Officer, Majesco
Glenn Westlake – VP, Strategic Marketing, Majesco