The New Small-Medium Business Insurance Customer – Digging Deeper: New Expectations, Innovations and Competition

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Majesco’s second annual SMB research study builds on the insights uncovered last year by assessing the year-on-year growth in behavior changes across generations and business sizes, as well as diving deeper into the disruptive implications of expectations, innovations and competition for new insurance products and business models that have emerged into the market over the last couple of years.

The research decomposed a number of new products and business models into distinct component parts and measured reactions to them across SMB segments. In addition, the research tested SMB customer reactions to several new insurance business models that are already in the market. Watch this webinar to gain a rich set of insights on the impact and potential of these new innovations and competitors, and their likelihood to accelerate in adoption by this important market of insurance customers.

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