Developing Programs for Shifting Channels
Though cable TV has technically been in use since 1948, broadcast television was the staple of home entertainment for decades. It offered a handful of channels, but most viewing was done on ABC, CBS, NBC and PBS — the big four. As the number of satellites grew and the number of cable providers proliferated, so did channel options. According to Nielsen, today’s average home receives 189 channels of cable programming.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services