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Greenfields & Startups
Insurance at the Intersections of Protection and Prevention

Insurance at the Intersections of Protection and Prevention

Two years ago, this week, UPS tested a hybrid delivery system in Tampa, Florida, where a drone made a delivery…
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A New Platform for a New Era

The definition and the nature of a transaction is rapidly shifting throughout all industries. Consider auto purchases, for example. Auto…
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Greenfields Create A New Route to Engage and Capture Customers by Breaking Down Barriers

One of the most famous movie scenes in Hollywood history involves a trash compactor. In Star Wars: A New Hope,…
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Capture the Growth Opportunities in Group and Voluntary Benefits with Digital Playbooks

What a contrast in the L&A market! At the same time that individual life insurance sales and annuity sales are…
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DIY Digital Playbooks for Life & Annuities

Technology and marketing are strange, but effective partners. Technology seeks to be solution-based. “What business need can we meet with…
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L&A and Group Digital Playbooks Help Products Hit the Bullseye for Target Markets

If you’ve ever played darts, you know how tough it can be to hit the bullseye. But imagine playing darts…
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L&A and Group Growth and Engagement Strategies Benefit from Digital Playbooks

Selling an idea has never been easy, but in our current “low-risk” cultural climate, selling the idea of life coverage…
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DIY Digital Playbooks for P&C

A playbook is a bridge of understanding. It links carrier “self-knowledge” about focus and capabilities with external realities of target…
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Digital Playbooks Allow P&C Insurers to Move from Planning to Market Doing

Divide your day mentally. How much of it is spent fighting fires? How much time do you use in simple…
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