Creating an Enriched Digital Customer Experience
As the P&C insurance industry continues to evolve, customer experience has become more important than ever. Customers are more empowered than ever to search for their own insurance via multiple channels, so carriers must pay attention to how customers access their products. A more important consideration for carriers is that policyholders expect a holistic customer experience once a policy has been purchased. Delivering a great customer experience is often a key to customer retention, which is important as carriers are facing rising customer acquisition costs.
Read this report to understand:
- Why P&C insurance companies have greater challenges delivering an enriched digital customer experience than firms in other industries
- The greatest opportunity for P&C carriers to create a great customer experience that drives trust
- The technology required to deliver a great digital customer experience