Your Insurance Customers – A Crystal Ball of Big Changes in a Small Window of Time

Insurance continues its rapid pace of change … with customers leading the charge!  But the big difference from the last 2-3 years is that the changes represent shorter periods with key breakpoints signaling significant shifts in customer behaviors and expectations.  The result…evolving and new challenges and opportunities for insurance leaders.

This webinar examines a 7-year window from 2018 pre-Covid to today and extending into the future three years for individual insurance customers across P&C, life, and workplace benefits.  The view is based on our annual primary research, where we’ve tracked customer’s needs, expectations and behaviors – where they’ve been, where they are today and where they expect to be in 3 years.

These changes have important implications for the insurance industry as they provide a “crystal ball” to help guide business model, product and customer experience priorities and changes.  In particular, customer needs, expectations and behaviors are accelerating both what products and value-added services customer want and how they are offered through the customer experience.

There are both hits and misses when it comes to meeting customer needs and expectations. Some misses are lost opportunities that can’t be recovered.  But fortunately, there are opportunities that innovative companies can take advantage of.

Have you missed opportunities?  How can you take advantage of these opportunities?  Staying abreast of customer shifts today can set you up for success in the near future by understanding what customers expect their lives to look like and, consequently, what they’ll need and want from insurance to support their lifestyles and livelihoods.

Watch this webinar to get an insightful “crystal ball” view of where customers have been and where they’re rapidly heading…and what you must do NOW to meet their needs and expectations today in the future.

Denise Garth – Chief Strategy Officer, Majesco
Glenn Westlake – VP, Strategic Marketing, Majesco