Jessica Hurley is a strategic marketing professional with more than 15 years of experience spanning product marketing, market research, demand generation, and business development. At Majesco, she develops and executes marketing strategies that align customer and market needs with business objectives across the Retirement and Pension sector. Her background includes leadership roles in retirement and insurance technology, where she has shaped competitive intelligence, go-to-market strategy, differentiated positioning and messaging, and strategic partnerships. Jessica holds an MBA in Marketing and Entrepreneurial Studies from the Isenberg School of Management at the University of Massachusetts Amherst.