Success Story

A Leading Malaysian Insurer’s Transformation Journey for Conventional and Takaful Business

In the pursuit to diversify distribution channels by building direct channels, Bank Negara mandated all Malaysia life insurers and family Takaful operators to offer commission free standalone pure protection products namely term, critical illness, medical and health insurance through at least one direct channel within a tight timeline of less than six months. To support this mandate, a leading Malaysian Takaful insurer developed a strategy that would position them for a new era of customer engagement by providing a digital solution with access to affordable protection plans to all customers and stakeholders.