CASE STUDY

Indian General Insurer’s Digital Transformation for Channel Management

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An India based general insurance company, a joint venture between an India conglomerate and a US business group, embarked on the transformation of their multi-channel distribution network consisting of agency, broking, bancassurance and online channels representing over 3000 users. The strategic objective was to replace their existing portal with a modern, intuitive portal to drive channel engagement, growth, efficiency and effectiveness.

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