The Digital Multi-Channel Imperative: Channel Innovation to Reach New Customers and Optimize Agent Channels

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Based on consumer and Small-Medium Business (SMB) research, up to two-thirds of customers use two or more channels to research and buy insurance for both P&C and L&A. The customer is in control!

What options align to different customers? How can the channels be integrated and complementary?

To thrive in this new multi-channel environment, insurers need to complement their traditional agency-based channels by expanding access through innovative, alternative digital channels that offer customers options for any product and integrate with traditional agency channels. This webinar will share research on consumer and SMB needs and expectations and how an innovative digital channel, like the one we will demo for you, can help insurers meet those needs.

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