How to Turn ‘Inno-va-SHUN’ Into Innovation
Published in ITL
No industry has been witness to as many changes in the business world as insurance. Paradoxically, the insurance industry has remained (relatively) the same operationally. However, it can no longer turn a blind eye to the change rapidly occurring around and within insurance. The need of the hour is not “inno-va-shun”— shying away from necessary change. It is a straightforward pursuit of realinnovation, the combination of modernization and creativity that will capture business and keep it.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services