The Digital Divide: A New Platform for a New Era
The definition of who is in insurance is also changing. Just consider the recent move by Credit Karma. In a recent release the company announced it will offer its members quick and easy auto insurance quotes by leveraging driver and vehicle data that Credit Karma’s existing auto offering directly pulls from the DMV and other sources. More than 8 million of their members have synced their cars with this service, which helps them save money on auto loans, and provides information on the value of their car and recall notifications. Credit Karma now plans to combine the data pulled for this offering with data from credit bureaus and public insurance rate filings to provide members with auto insurance quotes using just a few taps or clicks instead of the traditional quote process requiring the manual entry of 30-40 data fields.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services