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The Age of Digital Insurance Is Here, And It’s Decidedly More Human

What business are you in?

I’ve spent most of my career in the IT industry, where responses to this question range from “the people business” to “the code-cutting business” and everything in between.

In the insurance industry, the answers are more along the lines of “the risk coverage business,” “the risk management business,” “the data business,” and many, many others.

Maybe the better question is: What business do our customers think we’re in?

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