New Leaders in Race for the Killer App
Majesco Blog published in Insurance Thought Leadership
Last week, we looked at how insurers have missed opportunities, multiple times, to become real innovators and follow through on developing the new killer apps. We took as our inspiration, the book, The New Killer Apps: How Large Companies Can Out-Innovate Start-ups, by Chunka Mui and Paul B. Carroll.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services