Market Trends Push Insurance Industry into Digital Age: Majesco Research
Majesco published a new thought leadership report, Insurance in the Digital Age: Transforming from Outside-In. The report highlights how the changes occurring outside and within the insurance industry are revolutionary, are rapidly shifting customer expectations and require a holistic, strategic response by insurers.
“Two things make this transformation a revolution. First, it is customer driven. Second, it is influenced from outside insurance,” says Terry Buechner, vice president, digital consulting at Majesco. “Getting an ‘outside-in’ view from customers regarding the new capabilities they demand is crucial to success. This requires a digital strategy and customer journey mapping to underpin this transformation.”
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services