What Is the Major Barrier to Change?
Bringing change within any organization is hard to achieve. Arguably, the larger the company, the more complex and difficult the problem is. Add to that geographic and cultural differences, and the waters are muddied further.
Change encounters roadblocks. From the reticence of employees to change their working practices, to the difficulty of getting boardroom support on new market opportunities or ideas developed… change is challenging.
So why should we persevere? Because it is a matter of being relevant and competitive…and even ensuring survival. Read more
Director – Global Marketing