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Majesco Research Underscores Business Owner Size and Generational Shift to Digital Insurance 2.0

Although the SMB market is ripe for growth, a clear interaction between generation and company size emerges

Morristown, NJ (Feb. 1, 2018) – Majesco, a global provider of core insurance software and consulting services for insurance business transformation, today announced the release of a new research report, Insights for Growth Strategies: The New SMB Insurance Customer, that assesses new products and business models introduced to the market by InsurTech or innovative insurers.

Uniquely, small and medium businesses are at the forefront of this digital shift and at the center of new business creation, business transformation and growth in the economy. New technologies, demographics, and behaviors will fuel the growth of new businesses and industries over the next 10 years. This SMB growth is expected to create unprecedented expansion opportunities for commercial, specialty and group / voluntary benefit insurers in terms of new risks, new markets, new customers, and the demand for new products and services.  This new report highlights a strong interest in doing business with insurers that provide innovative new products and services and leverage digital technologies that align to their unique needs, expectations and behaviors. Read more

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