Less than half choose life insurer on price
Findings from ‘Assessing the Quality of the Customer Experience: The 2015 Majesco Report on the UK Insurance Industry’ published in Cover Magazine
Price is a reason for choosing a provider for 48% of life, pensions and ISA customers while brand trust and loyalty came into consideration for 47%, a report by Majesco has found.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services