Keep Your Eye on the Fourth P
Majesco Blog published in Insurance Thought Leadership
If you ever took a marketing class, you probably remember the four “P’s” — product, price, promotion and place. While attention to all of these is vital to business success (including one or two new ones added over the years), the fourth P, place (which really is about distribution) has been getting a lot of attention lately in the insurance industry. From traditional channels with agents and brokers to new channels like Google, Compare.com, Gobear.com, Walmart and others, the place where prospects and clients meet insurers is worth a fresh look and an open discussion.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services