Is the Data Talking, or Your Biases?
Majesco Blog published in Insurance Thought Leadership
In April, a large life insurer announced plans to use Fitbit data and other health data to award points to insureds, providing impressive life insurance discounts for those who participated in “wellness-like” behaviors. The assumption is that people who own a Fitbit and who walk should have lower mortality. That sounds logical. But we’re in insurance. In insurance, logic is less valuable than facts proven with data.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services