The Insurance Renaissance, Part 5
Published in ITL
A Thirst for Reality
Today’s Insurance Renaissance shares one very clear trait with the Renaissance of the 1400s — in both cultures we find the thirst for reality. If you look at the paintings of Jan Van Eyck or the sculptures of Donatello, you see a cultural wave influenced by the desire to see and know reality and portray it. Leonardo Da Vinci wrote about the change. When he described the art of Giotto di Bondone, his predecessor, he said, “Giotto appeared, and drew what he saw.” That was the beginning of a shift toward “real” pictures of people painted in the right perspectives, colors and tones.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services