Insurance customers can’t get no satisfaction
Findings from Majesco’s Research published in FStech
One in every three Brits feels that insurers are failing on minimum level service expectations, according to research commissioned by Majesco and carried out by Redshift Research. This was conducted among 1,000 UK adults with an insurance policy. Even the highest customer satisfaction score of 69 per cent, reached by motor insurance providers, compares unfavourably with companies in other sectors, such as Amazon, which scores 86.7 per cent.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services