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Digital Distribution Mastery, Part 1: The Digital Agency

When insurance companies think about their agency partners and digital preparedness, misconceptions are rampant.

Misconception: If we build out our direct channel, it will hurt our agencies.

Truth: Distribution channels are not either/or. They are both/and. Omni-channel distribution provides customer support that will grow business. Single-channel distribution cannot perform like an integrated approach can.

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Tara Dilzer Alexander
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