Digital Distribution Mastery, Part 1: The Digital Agency
When insurance companies think about their agency partners and digital preparedness, misconceptions are rampant.
Misconception: If we build out our direct channel, it will hurt our agencies.
Truth: Distribution channels are not either/or. They are both/and. Omni-channel distribution provides customer support that will grow business. Single-channel distribution cannot perform like an integrated approach can.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services