In The News

‘It’s the Customer Experience, Stupid’

Borrowing a line from James Carville’s presidential campaign advice, “It’s the economy, stupid,” we need to grasp the real source of sustained growth and say to ourselves, “It’s the customer experience, stupid.” Can we wake up and focus on the customer experience? Do we truly understand what they want? Do we understand that customer experience isn’t just about technology, transactions and 24/7 availability? Are we prepared to go beyond the processes and needs of the insurance company and look at insurance from the outside in?

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Media Contact

Majesco
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services
Phone: +1-718-916-6873
Email: tara.dilzeralexander@majesco.com

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