How Basis for Buying Is Changing (Part 2)
How fast is too fast in insurance?
Most insurers would probably say that the recognizable point of an insurance process being “too fast” is the point at which poor decisions are made regarding risk. If the risk is the same either way, then there is no “too fast.”
In my last blog in this series on how buying decisions are changing, we discussed some of our findings from the Majesco Future Trends 2017 report and talked about how a generational shift of market boundaries and technology was creating a culture of impatience.
Tara Dilzer Alexander
Director, Marketing Communications and Creative Services