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The race for the killer app in insurance

The race for the killer app in insurance

Majesco in the News

Remember the must read book “Unleashing the Killer App: Digital Strategies for Market Dominance” by Larry Downes and Chunka Mui? I was lucky to get a signed copy at a Diamond Technology Partners event and hear them speak about the killer app. It was in 1998, the start of the eBusiness revolution, with the emergence of the Internet as a platform for a new business model. Every company was holding executive management strategy sessions discussing the book and brainstorming. In the insurance industry, many were putting up their first websites and beginning to think about eBusiness opportunities that could become their “killer apps.”

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